Welcome to the nonamevc blog!

My name is Danya (Danny) Chepenko, and I am excited to share my insights on how to work with data in the B2B and VC world. No fancy stuff like AI, chatbots, and so on, just data engineering and data activation.

This blog will explore various strategies and techniques for collecting, processing, and analyzing data for B2B SaaS applications. I mainly focus on PLG B2B SaaS, but open to exploring sales-led companies as well.

Whether you are a product manager, data scientist, or just someone interested in how data can drive innovation, I hope you will find something of value here. Thanks for joining me on this journey, and I look forward to sharing my thoughts with you.

P.S. I also enjoy honing my skills as a photographer so that you can find the issues accompanied with photos (sometimes unrelated to the main theme)


Here are some articles that are worth starting with.

Mastering the B2B Analytics Stack from Founding to Growth stage: A Comprehensive Guide

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March 22, 2023
Mastering the B2B Analytics Stack from Founding to Growth stage: A Comprehensive Guide

Suppose you're working on a B2B SaaS product and looking to understand your customers and their needs better. In that case, various online resources can provide a good overview of the necessary instruments. However, many of these articles need lack detailed mapping for each stage of the product development process. It's essential to consider the timing …

Tweaking Hubspot for the collaborative PLG SaaS

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September 6, 2023
Tweaking Hubspot for the collaborative PLG SaaS

A year ago, SpatialChat transitioned from Close CRM to Hubspot CRM in SpatialChat. We believed we had outgrown Close with over 6 GTM team members and wanted to leverage Hubspot's advanced experience, particularly in reporting. At that time, I faced the harsh reality of transferring data from one CRM to another. We attempted to delegate it first but coul…

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Data ops for PLG SaaS and early-stage VC

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Write about data ops for PLG SaaS and early-stage VC Builder: SpatialChatTeam ($1M ARR; bootstrapped)